Todays Top Coupons

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Discount Coupons & Promo Codes

Save with free coupon codes and discount promo codes to your favorite stores at Olia Best Coupons. A Coupon is a ticket or a document which can be used for availing financial benefit or rebate on purchasing a product. Coupons are issued and published by any manufacturers or advertisers on consumer packaged goods and items, to be used in retail stores as a part of sales promotions and in marketing campaigns. Coupons and discounts are often widely distributed through email campaign, magazines, coupon envelopes, newspapers, directly from the retailer, Through Internet advertisement, and mobile SMS such as cell phones. Customers, who price conscious, are likely to spend the time to in search of coupons and deals to get the savings, coupons function as a form of price reduction and price discounts, enabling sellers to offer a lower price only to those consumers who will show the coupons and discounts offer documents. In addition, coupons can also be targeted selected regional markets in which price competition is tough.
The first coupon in history was announced from Coca Cola was distributed in 1888, That coupon or ticket for a free glass to help promote the drink. By 1913, the company had redeemed 8.5 million coupon tickets.

Coupons History

In 1887, the Coca-Cola was incorporated in Atlanta in partnership with Asa Candler. He converted Coca Cola company into a profitable business by using innovative and new marketing techniques and ideas from an unknown tonic company. The key factor of this growth was Candler’s new marketing, including the company’s employees and sales and marketing staff distribute complimentary coupons for Coca-Cola. Those Coupons were mailed to potential valued customers and published in magazines. The company gave free soda fountains syrup to cover the price of the free drinks. It is estimated figure of total of 8.5 millions free drinks distributed to consumers against coupons and deals between 1894 and 1913 that is one in nine Americans.

Widespread use:

Coupons first widespread use started in the U.S in 1909 when C. W. Post conceived the idea to promote sale of breakfast cereals and other consumer products. Now a days more than 5,500 companies offering coupons and tickets for discounts on products purchasing. In 2011, American customers used coupons to save more than $4.6 billion on their purchasing of consumer packaged goods.
Coupon Types and uses:

There are number of different types of coupons like direct discounts, free shipping, buy-one get-one, first-time or new customer coupons and free giveaways.

Coupon Function:

Coupons and discount deals can be used to research price sensitivity of different purchasers or customers groups (by sending coupons with different values to different customer groups). In addition, it is general thought that buyers who make the effort to find and use coupons are more price conscious than those who do not sensitive for pricing. Therefore, the tagged price paid by price-insensitive customers can be increased, while using coupon to maintain the price for price-conscious purchasers (who will not purchase at a high price items).

Free Online Coupon Codes

Online stores and retailers often offer coupons as coupon codes, Coupon code, promotional codes, promotion codes, discount codes, Discounts, key codes, promo codes, offer codes, Deals codes, shopping codes, voucher codes, reward codes, discount vouchers. Internet coupons or coupon codes specially issued for discounts and reduction in cost or free shipping. It maybe fixed or specific amount or or some percentage discount, or it may be some other offer to encourage customers to purchase specific item or to purchase from specific store or website. It is easy to redeem coupon discounts in online shopping instead of paper paper coupons would be difficult to redeem. As a marketing strategy different codes can be used for different channels or groups in order to evaluate response from different kind of users and groups

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